A new journey,
a new look.

The rebranding of le vie del cotone coincides with the brand's new creative journey:
a new route towards collections capable of excitement.

The tripartite design of the new logotype is inspired by the three Fairies of Destiny, the weavers of human existence. The three Fairies remind us, with their work, that the most beautiful journey is life itself, the thread that tells our destiny. And so, the graphic sign becomes the 'thread' that binds each of us.
The continuity of the journey and the interweaving of circumstances and relationships.

Last but not least, there is red, to create continuity between the history of le vie del cotone and that of Made in Italy: wine, cars, fashion, design. Food, textiles.

We are ready to start a new journey, discovering the ways of colour.

We have been preparing for this departure for a long time, gaining experience in techniques, materials, colours and design. We have been inspired by different cultures and unexpected colours.

We have studied, tried, experimented. We have created collections full of emotions, which tell of distant destinations, exotic scents and ever new directions.

 

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Collections born to last, like emotions.

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