Cultural, social
and environmental
commitment.

Click on the logos to learn more about our certifications and partnerships.

Passion means commitment.
This is exemplified by our decision to make products ethically and sustainably.

We encourage water recycling and a zero waste policy.
We save energy and minimise the use of plastic in our production processes.
We select chemicals with minimal environmental impact.

We are proud that we contribute to a sustainable and circular economy by implementing technologies that respect the environment, local area, and people.

le vie del cotone in numbers

0

carbon

used in our factories

97%

of the water used in production is purified then reused

over

70%

of the energy used is from renewable sources

85%

of the energy from renewable sources is solar power

One of the finest cotton manufacturers, Pakistan offers innovative technologies and first-rate industries.

The country invests heavily in research and development - more than European countries - and has a growing focus on environmental issues.

With its long, rich history and wealth of traditions, Pakistan has managed our products with care and quality, enabling us to reduce waste and pollution thanks to the greater proximity to farms and manufacturing facilities.

We cooperate with the WWF in Beluchistan.
Utilizziamo energia solare con una crescita di oltre il 70%.
Promuoviamo la sostenibilità ambientale:
REuse + REcycle + Reduce.

We increase the volume of recycled manufacturing with the Restore project. We are constantly researching cutting-edge technologies that make it easier to reuse resources and reduce waste.

Pakistan is part of our lives, this is the Pakistan we know. We support Pakistani women to promote their emancipation.
We support the national campaign on breast cancer prevention and treatment.

We use cotton grown without any pesticides or fungicides or any products that may harm the soil or the insects that live in it.

WWF
Collectoin

We have chosen to preserve nature by developing with WWF Italy a project focused on sustainability and the preservation of fauna and territory. The WWF by le vie del cotone collection included pillowcases and soft sponges in pastel colours, made with circular raw materials and careful, sustainable industrial processes. For every product purchased, we have donated part of the proceeds to WWF Italia projects.

Pakistan is part of our lives,
this is the Pakistan we know.

A country that respects people and believes in educating young people and emancipating women. A country determined to eliminate child labour and reduce the use of carbon. This is what the biggest and best factories in Pakistan are fighting for. And we always stand by their side.

COMPANY

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